Your Team Has the Ability.
Stop Being the Reason They Don’t Use It.
One 15-minute conversation per rep, per week. No prep. No binders. Just a system that makes your team hold themselves accountable — so you stop closing their deals.
Get the Free 15-Minute Coaching FrameworkUsed by wireless retail sales managers across the U.S. — free download, no credit card.
One San Antonio store went from 250 to 1,000 units in a month at its holiday peak, and held 700 a month the rest of the year. One system.
Sound familiar?
These are the things wireless retail sales managers say right before they find a better way.
“My reps won’t close without me standing right there.”
“I’m doing their job and mine. Every single Saturday.”
“I coached them on this last week. It’s like nothing stuck.”
“My team shows up and just… waits for me to fix it.”
“I’m the top seller on my own team. That’s a problem.”
“District keeps changing targets and my team doesn’t adapt.”
What changes when managers use this system
Two real managers. Real wireless retail locations. No new hires. No extra hours.
A San Antonio store went from 250 to 1,000 units a month at its holiday peak and consistently sold 700 a month the rest of the year, coached with the framework I built and trained my own teams on.
A training store manager grew from 120 to 370 opportunities in 90 days. Her reps set their own targets. She stopped chasing them for updates.
The 15-Minute Sales Coaching Framework
Four steps. One conversation. Reps walk out owning their own goals — because they set them.
Goal Check
Review last period’s results. Rep sets their own personal goal for this period — not assigned, chosen.
Keystone Focus
One specific skill or behavior the rep will develop. Everything else flows from this single focus.
Action Items
Three actions the rep proposes themselves. They write it. They own it. You don’t assign anything.
When / I Will / Because
The commitment statement in the rep’s own words. This is what makes it stick week after week.
ABOUT OMAR COBIAN
Built for the floor. Proven in the field.
I have been in sales since 2005 and leading teams since 2010. I spent years managing wireless retail teams before I figured out what was actually holding managers back. It was not their reps. It was the system — or the lack of one.
The moment that changed everything was a trip to Mexico. I had barely landed when my phone lit up with 11 missed calls from my team. Every one of them needed me to solve something. I was the safety net, and they had learned to wait for me to show up.
I came back and built a 15-minute weekly coaching conversation that flipped that dynamic. Four steps. Reps set their own goals, propose their own action items, and make the commitment in their own words. When the plan comes from them — it sticks.
The results speak for themselves. One San Antonio store went from 250 to 1,000 units in a month at its holiday peak and consistently sold 700 a month the rest of the year. Another took a training store from 120 to 370 in 90 days — and her reps stopped waiting for her to push them.
I run Sales Manager Academy to teach wireless retail managers the same system. No theory. No generic sales training. Just a framework built for the specific pressure of running a wireless or authorized dealer location.
In sales since 2005 | Sales leadership since 2010 | Founder, Sales Manager Academy
Who the 15-Minute Framework is for
- Wireless retail and authorized dealer store managers whose reps wait for them to close the deal.
- District and multi-unit managers who cannot be on every floor.
- New managers who were promoted for selling and never got trained to coach.
- Owners and general managers of small dealer groups who want the team to run without them.
Questions managers ask
What is the 15-Minute Sales Coaching Framework?
A four-step one-on-one conversation: a goal check, a keystone focus, action items, and a “When / I Will / Because” commitment. Your rep sets the goal and makes the commitment in their own words, so the plan comes from them.
How much time does it take?
Each conversation is 15 minutes per rep. Start weekly, then move to every two weeks once the habit sticks.
Is the framework really free?
Yes. It is a free download, with no credit card and no webinar. Sign up and it arrives by email.
Does it work for my kind of team?
It was built for wireless retail and authorized dealer teams, and it works for in-store, multi-unit, and hybrid sales teams.
Who created it?
Omar Cobian developed it while leading stores as a store manager and as a district manager, and used it to train his own teams.
Your reps already have what it takes.
Give them the structure to prove it.
Download the free 15-Minute Sales Coaching Framework and run your first conversation this week.
Get the Free Framework NowNo credit card. No webinar. Just the system.