Inside This Free Framework
Four Steps. Fifteen Minutes. Real Accountability.
- The exact 4-step structure for a 15-minute 1-on-1 that actually moves numbers
- What to say when a rep’s performance is slipping – without micromanaging or guessing
- How to set a focus goal your rep will actually follow through on (instead of forgetting by Tuesday)
- A simple “When / I Will / Because” commitment script that makes accountability automatic
- Works for in-store, multi-unit, and hybrid sales teams – no extra prep required
From Omar Cobian, Founder of Sales Manager Academy
I spent years coaching wireless sales managers who were running long meetings that changed nothing. This framework fixes that. It is the one I developed leading stores as a store manager and as a district manager, and the one I used to train my own teams. 15 minutes. Clear focus. Real accountability.
Real Stores. Real Turnarounds.
What this looks like on the sales floor
San Antonio, TX
I took over a store with 1 manager, 1 ASM and 5 employees and led it as district manager, with Gabe as the store manager, until it ranked in the top 3 of 600 stores, with 1 manager, 2 ASMs and 15 full-time employees. It went from 250 to 1,000 units in a month at its holiday peak and consistently sold 700 a month the rest of the year.
North Houston, TX
One of the most expensive rents in our portfolio, and under its previous manager it struggled to reach 120 units a month with 1 manager and 3 sellers. Within 6 months of Mel taking over as store manager, it was a flagship selling more than 300 units a month, with 1 manager, 1 ASM and 5 sellers.
Results are from stores I personally led. They are not a guarantee of future results.